Great River Energy
Home Energy Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCE OF WINNING.

Sweepstakes begins February 1, 2010 at 12:00:01 a.m. CT and ends at 11:59:59 p.m. CT on July 31, 2010 (the "Sweepstakes Entry Period").

1. TO ENTER: During the Sweepstakes Entry Period, visit www.mnbrighterideas.com and complete the educational quiz regarding energy efficient lighting. Whether or not you provide the correct answer has no effect on your chance to win. The quiz is for educational purposes only. Upon completion of the quiz, follow the online instructions to register for a chance to win. You must register by 11:59:59 p.m. CDT on July 31, 2010 to be eligible for the Sweepstakes drawing. Limit of (10) ten total entries per person during the Sweepstakes Entry Period. You may only enter to win where you reside as a full-time resident and where you are a customer of one of the participating member cooperatives of Great River Energy. Limit of one prize per person.

2. SWEEPSTAKES ELIGIBILITY: This Sweepstakes is only open to legal residents of the States of Minnesota and Wisconsin who are age 18 or older at the time of entry and who are customers of one of the participating member cooperatives of Great River Energy as of February 1, 2010. Employees (and their immediate family and household members) of Great River Energy ("Sponsor"), its participating member cooperatives, and their respective partners, parents, affiliates, subsidiaries, retailers, distributors, and advertising and promotion agencies are not eligible to enter or win. The Sweepstakes is governed by all applicable federal, state and local laws. Void wherever restricted or prohibited by law. By entering, you agree to these Official Rules and the decisions of Sponsor and Sponsor's independent representative, which shall be final and binding in all respects.

3. RANDOM DRAWING: One (1) Grand Prize winner and twenty-eight (28) First Prize winners (one for each of the 28 participating member cooperatives) will be randomly selected from all eligible entries received during the Sweepstakes Entry Period by an independent representative of the Sponsor, whose decisions are final in all respects. Drawings will be conducted, on or about August 15, 2010. A First Prize will be awarded to a customer of each participating member cooperative provided at least one entry is received for each cooperative; if no entries are received from customers of a participating member cooperative, the corresponding First Prize will not be awarded. Odds of winning the Grand Prize depends upon the total number of eligible entries received, and the odds of winning a First Prize depend upon the number of eligible entries received for each participating member cooperative.

4. PRIZES: One (1) Grand Prize winner will receive a $500.00 energy bill credit, issued by Sponsor, to the winner's cooperative; approximate retail value of Grand Prize: $500.00. Up to twenty-eight (28) First Prize winners will each receive a $100.00 energy bill credit, issued by Sponsor to the winner's cooperative. If a Prize cannot be provided as a credit on the winner's bill, it will be awarded via gift card or check. Gift card subject to terms and conditions as set forth on gift card; approximate retail value of all available First Prizes is: $2,800.00. All decisions related to the Prizes are subject to Sponsor approval, who in its sole discretion will provide the Prizes. No transfer or cash substitution of a prize will be permitted (except at the discretion of Sponsor due to prize availability). The approximate retail value of all available Prizes is: $3,300.00.

5. NOTIFICATION: Potential prize winners will be notified by mail, e-mail or telephone. It is each entrant's sole responsibility to notify Sponsors if he/she changes his/her contact information.

6. WINNERS INSTRUCTIONS: Potential winners may be required to complete and sign an Affidavit of Eligibility and Liability and (where legal) Publicity Release and return it to the Sponsor's independent representative within ten (10) days of issuance. Failure to return all required documents properly completed and executed, or the return of any prize or prize notification as undeliverable, and/or non-compliance with any portion of these Official Rules (including all eligibility requirements) may result in the potential winner being disqualified, the prize being forfeited, and an alternate potential winner being selected. By accepting a prize, each winner agrees to the use by Sponsor and its designees of his/her name, photo and/or likeness in any advertising and/or promotion activities related to this Sweepstakes in any and all media now or hereafter known without further compensation, consideration, right of review or consent, except where prohibited by law. All local, state and federal taxes on prizes, and other expenses not explicitly stated herein, are the sole responsibility of the individual winners.

7. GENERAL: By entering, entrants agree to release and hold harmless Sponsor, its member cooperatives, and their respective partners, parents, affiliates, divisions, subsidiaries, distributors, retailers, and advertising and promotion agencies, and each of their respective officers, directors, employees and agents (collectively, the "Released Parties") from and against any and all claims, actions, and/or liability for injuries and/or damages of any kind sustained in connection with the Sweepstakes, and/or acceptance, use, or misuse of any prize awarded, or any related travel or activities. Released Parties are not responsible for lost, delayed, illegible, incomplete, misdirected, undelivered, late, garbled or corrupted entries, or any technical, computer, printing, human or other error of any kind relating to or in connection with this Sweepstakes. Released Parties are not responsible for phone, electrical, network, computer, transmission, server hardware or software program malfunctions, failures or difficulties, including, without limitation, delay in and/or inability to access the Web Site or any other web site associated with the Sweepstakes. All entries become the property of the Sponsor and will not be returned. In the event any dispute arises regarding the Sweepstakes, each participant agrees that such dispute shall be resolved by applying the laws of Minnesota and that it shall be resolved within and by the courts of that state. Sponsor reserves right to cancel or modify the Sweepstakes at any time.

8. RULES REQUESTS OR WINNERS LIST: For names of winners, which are anticipated to be available after September 15, 2010, send a self addressed stamped envelope to: Great River Energy Home Energy Sweepstakes Winners, Attn: Andrea Blinkman, Denali Marketing, 100 South 5th Street, Suite 2000, Mpls, MN 55402. For a copy of the complete Official Rules, print this page.

Sponsor: Great River Energy 12300 Elm Creek Boulevard, Maple Grove, MN 55369-4718

Administrator: Denali Marketing 100 South 5th Street Suite 2000 Minneapolis, MN 55402 Attn: Andrea Blinkman